The Pantone Color Institute, which forecasts colors for home decor, has selected Viva Magenta as the color of the year for 2023. In its announcement of the color, Pantone says it is “a powerful and inclusive color,” “empowered and fearless,” and “a boundaryless shade.” The color is a “brave and fearless statement,” according to Laurie Pressman, executive director of the Pantone Color Institute.
Viva Magenta, the new color of the year for 2023, is the embodiment of optimism, exuberance and joy. It is a bold, regal shade of red that draws on warm and cool tones. In addition to promoting unrestrained self-expression, the color promotes experimentation. The color’s natural origins include red cochineal, a type of natural dye derived from a small insect. It is also one of the strongest natural dyes.
The color is also a boundaryless shade, a dynamic fusion of pink and red. Rather than the electric hues of Barbiecore, Viva Magenta is a deeper, stronger color that encourages exploration. It is a spirited shade that can be found in the physical and virtual world. It will be available in fashion, home furnishings, and more.
The plants covered in this article were sourced from Gardenia, an online platform for landscape designers, horticulturists, and other landscape professionals to search a robust library of plants near them.
Dwarf Chenille (Acalypha reptans)
- Hardiness: 9 – 11
- Plant Type: Shrubs
- Exposure: Full Sun, Partial Sun
- Season of Interest: Full season
- Height: 1′ – 2′ (30cm – 60cm)
- Spread: 1′ – 2′ (30cm – 60cm)
- Water Needs: Average
- Garden Uses: Groundcover, Beds and Borders, Patio and Containers
- **Native to Florida
Red Buckeye (Aesculus pavia)
- Hardiness: 5 – 9
- Plant Type: Shrubs, Trees
- Exposure: Full Sun, Partial Sun
- Season of Interest: Spring, Summer
- Height: 12′ – 15′ (3.6m – 4.5m)
- Spread: 12′ – 15′ (3.6m – 4.5m)
- Water Needs: Low, Average
- Attracts: Hummingbirds
- **Native to Midwest, Illinois, Missouri, Southeast, Alabama, Arkansas, Florida, Georgia, Kentucky, Louisiana, Mississippi, North Carolina, South Carolina, Tennessee, Virginia, West Virginia, Southwest, Oklahoma, Texas
Florida Hopbush (Dodonaea viscosa)
- Hardiness: 9 – 11
- Plant Type: Shrubs
- Exposure: Full Sun
- Season of Interest: Summer (Late), Fall
- Height: 10′ – 15′(3m – 4.5m)
- Spread: 10′ – 15′ (3m – 4.5m)
- Water Needs: Low
- Attracts: Birds
- **Native to Southeast, Florida, Southwest, Arizona
San Miguel Island Buckwheat (Eriogonum grande var. rubescens)
- Hardiness: 8 – 10
- Plant Type: Shrubs
- Exposure: Full Sun
- Season of Interest: Spring (Mid, Late), Summer (Early, Mid, Late), Fall
- Height: 6″ -2′ (15cm -60cm)
- Spread: 2′ – 3′ (60cm – 90cm)
- Water Needs: Low
- Attracts: Birds, Butterflies
- **Native Plants to California
Coralbean (Erythrina herbacea)
- Hardiness: 8 – 11
- Plant Type: Shrubs, Trees
- Exposure: Full Sun, Partial Sun Spring (Early, Mid, Late)
- Season of Interest: Summer (Early, Mid, Late), Fall
- Height: 6′ – 12′ (180cm – 3.6m)
- Spread: 3′ – 6′ (90cm – 180cm)
- Water Needs: Low
- Attracts: Hummingbirds
- **Native to Southeast, Alabama, Arkansas, Florida, Georgia, Louisiana, Mississippi, North Carolina, South Carolina, Southwest, Texas
Ocotillo (Fouquieria splendens)
- Hardiness: 8 – 11
- Plant Type: Cactus – Succulents, Shrubs
- Exposure: Full Sun
- Season of Interest: Spring (Early, Mid, Late), Summer (Early, Mid, Late), Fall, Winter
- Height: 8′ – 20′ (240cm – 6m)
- Spread: 5′- 10′(150cm – 3m)
- Water Needs: Low
- Attracts: Hummingbirds
- **Native to California, Southwest, Nevada, Arizona, New Mexico, Texas
Rio Grande Globe Amaranth (Gomphrena haageana ‘Strawberry Fields’)
- Hardiness: 9 – 11
- Plant Type: Annuals, Perennials
- Exposure: Full Sun
- Season of Interest: Summer (Early, Mid, Late), Fall
- Height: 1′- 2′ (30cm – 60cm)
- Spread: 1′ (30cm)
- Water Needs: Average
- Attracts: Butterflies
- **Native to Southwest, New Mexico, Texas
Red Yucca (Hesperaloe parviflora)
- Hardiness: 6-11
- Plant Type: Cactus – Succulents, Perennials
- Exposure: Full Sun
- Season of Interest: Spring (Late), Summer (Early, Mid, Late), Fall
- Height: 3′ – 5′ (90cm – 150cm)
- Spread: 4′ – 6′ (120cm – 180cm)
- Water Needs: Low
- Attracts: Butterflies, Hummingbirds
- **Native to Southwest, Texas
-
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Winterberry (Ilex verticillata)
- Hardiness: 3 – 9
- Plant Type: Shrubs
- Exposure: Full Sun, Partial Sun
- Season of Interest: Spring (Early, Late), Summer (Early, Mid, Late), Fall, Winter
- Height: 6′ – 10′ (180cm – 3m)
- Spread: 6′ – 10′(180cm – 3m)
- Water Needs: Average, High
- Attracts: Birds, Butterflies
- **Native to Midwest, Illinois, Indiana, lowa, Michigan, Minnesota, Missouri, Ohio, Wisconsin, Northeast, Connecticut, Delaware, Maine, Massachusetts, Maryland, New Hampshire, New Jersey, New York, Pennsylvania, Rhode Island, Vermont, Southeast, Alabama, Arkansas, Florida, Georgia, Kentucky, Louisiana, Mississippi, North Carolina, South Carolina, Tennessee, Virginia, West Virginia, Southwest, Texas
Scarlet Bee Balm (Monarda didyma)
- Hardiness: 4 – 9
- Plant Type: Herbs, Perennials
- Exposure: Full Sun, Partial Sun
- Season of Interest: Spring (Late), Summer (Early, Mid, Late), Fall
- Height: 2′ – 4′ (60cm – 120cm)
- Spread: 2′ – 3′ (60cm – 90cm)
- Water Needs: Average, High
- Attracts: Birds, Butterflies, Hummingbirds
- **Native to Midwest, Illinois, Indiana, lowa, Michigan, Minnesota, Missouri, Ohio, Wisconsin, Northeast, Connecticut, Maine, Massachusetts, Maryland, New Hampshire, New Jersey, New York, Pennsylvania, Vermont, Pacific Northwest, Oregon, Washington, Southeast, Georgia, Kentucky, North Carolina, South Carolina, Tennessee, Virginia, West Virginia
Red Flowering Currant (Ribes sanguineum)
- Hardiness: 6-8
- Plant Type: Shrubs
- Exposure: Full Sun, Partial Sun
- Season of Interest: Spring (Eary, Mid), Fall
- Height: 5′ – 12′ (150cm – 3.6m)
- Spread: 5′ -12′ (150cm – 3.6m)
- Water Needs: Average
- Attracts: Birds, Butterflies, Hummingbirds
- **Native to California, Pacific Northwest, Idaho, Oregon, Washington
Great Burnet (Sanguisorba officinalis)
- Hardiness: 4 – 8
- Plant Type: Perennials
- Exposure: Full Sun
- Season of Interest: Summer (Mid, Late), Fall
- Height: 2′ – 3′ (60cm – 90cm)
- Spread: 2′ – 3′ (60cm – 90cm)
- Water Needs: Average
- Garden Uses: Beds and Borders
- **Native to parts of the United Kingdom, parts of the United States including Alaska, California, Midwest, Michigan, Minnesota, Nebraska, Northeast, Maine, Pennsylvania, Pacific Northwest, Oregon, Washington
Pitcher Plant (Sarracenia ‘Daina's Delight’)
- Hardiness: 6 – 8
- Plant Type: Perennials
- Exposure: Full Sun
- Season of Interest: Spring (Mid, Late), Summer
- Height: 1′ – 3′ (30cm – 90cm)
- Spread: 1′ – 2′ (30cm – 60cm)
- Water Needs: High
- Garden Uses: Bog Gardens, Ponds and Streams, Rain Gardens
- **Native to parts of Southeastern United States
Cardinal Catchfly (Silene laciniata)
- Hardiness: 6 – 9
- Plant Type: Perennials
- Exposure: Full Sun, Partial Sun
- Season of Interest: Spring (Late), Summer (Early, Mid)
- Height: 1′ – 2′ (30cm – 60cm)
- Spread: 2′ – 3′ (60cm – 90cm)
- Water Needs: Low
- Attracts: Butterflies, Hummingbirds
- **Native to California, Southwest, Arizona, New Mexico, Texas
Fire Pink (Silene virginica)
- Hardiness: 4 – 8
- Plant Type: Perennials
- Exposure: Full Sun, Partial Sun
- Season of Interest: Spring (Mid, Late), Summer (Early)
- Height: 1′ – 2′ (30cm – 60cm)
- Spread: 10″ – 2′ (25cm – 60cm)
- Water Needs: Low
- Attracts: Butterflies, Hummingbirds
- **Native to Illinois, Indiana, lowa, Kansas, Michigan, Minnesota, Missouri, Ohio, Wisconsin, Northeast, Delaware, Maryland, New York, Pennsylvania, Southeast, Alabama, Arkansas, Florida, Georgia, Kentucky, Louisiana, Mississippi, North Carolina, South Carolina, Tennessee, Virginia, West Virginia, Southwest, Oklahoma
